Here's how you can help small business owners succeed in their endeavors:
1. Help them improve certain skills. As a coach, you will need to help your clients develop or improve certain skills they need to succeed in this field. These skills include people, problem-solving, analytical, time management, business management, and communication skills. You may offer them training or small business coaching services to get this done.
2. Practical tips about customer service. The problem with other small business owners, particularly those who are just starting out is that they take customer service for granted. As this is one of the most important components of running a business, you must give your prospects practical tips on how they can take good care of their customers to impress them and to create an ocean of referrals. Urge your clients to offer their customer base world-class customer service.
3. Improve their selling skills. Give your clients and their sales force (if they have one) seminars and training about sales processes to help them secure more sales. You must give them in-depth information about prospecting, initial contact meetings, handling sales objections, closing a sale, and promoting repeat business.
4. Effective marketing campaign. As a small business coach, you must teach your clients how they can plan and implement an effective and highly targeted marketing campaign as this is the key to promoting product awareness which is very important to increase their sales. If they are doing business online, give them training about internet marketing and show them how different internet marketing tools are being used.