The world of product design is changing. For companies that want to produce products that become more and more enthusiastic. For a product to be sticky on the market today, it must reach consumers at a deeper level.

The new generation can look for product designers at https://themiccgroup.com/ who understands the key to success. Durable products lie not only in their look and taste, not only in their functions but also in the overall experience from the first contact in the store, e.g. until the final disposal of the product. In each phase, the experience must be meaningful and positive for the user and fulfill aspirations and emotions. 

The experiential design emphasizes at the simplest level the folly of placing a reliable and aesthetically pleasing product in sealed shell packaging that is difficult to open. It appears to be a brand destroyer such as poor customer service, poorly written instructions, and lost peripherals such as batteries or mounting screws.

Powerlessness and customer anger cannot be part of the user experience at any level. Unfortunately, this negative touch point can occur anywhere, from misleading advertisements to poor merchandise trading to difficulties in removing products.

To have an effective experience with brands, various disciplines must be achieved. The marketing manager must be on the same page as the product designer, customer service manager, supply chain manager, and retailer. All parties must work together to achieve the same goals through the same brand strategy.