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Tag: email marketing

Email Marketing – Your Essential Business Tool

Over the past several years email marketing has dropped in popularity with marketing directors and business owners. It has gone from being the sales investment of choice to being a second-tier business development tool. Businesspeople give several reasons for this. Many talks about how response rates have dropped over the period and how this affects the economics of email marketing.

Then there is the additional problem of email filtering as networks became more cautious about the traffic that they passed on to users. You can also buy the best email database by browsing at https://www.emaildatapro.com/

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Reluctant business owners also talk about the difficulty and expense of compiling good lists. As potential customers became more cautious about giving away their email address, lists were more difficult to build.

Data protection rules were tightened and the need for opt-ins and double opt-ins added to the complexity and costs of developing a good email list. The third major factor often quoted by marketing directors is that there was too much competition in the email marketing channel.

In every product segment there were 30-40 businesses sending regular emails and newsletters to customers, all chasing the same sale. Customers grew weary of all that bombardment and companies found it more and more difficult to generate enough content to appear fresh and original to their potential customers.

While some businesses have reduced their email marketing efforts significantly, for others it remains an essential business tool. For those who are willing to innovate and invest in email marketing, it can be a strong source of new business.

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Building Effective Brand Strategy Through Product Design

The world of product design is changing. For companies that want to produce products that become more and more enthusiastic. For a product to be sticky on the market today, it must reach consumers at a deeper level.

The new generation can look for product designers at https://themiccgroup.com/ who understands the key to success. Durable products lie not only in their look and taste, not only in their functions but also in the overall experience from the first contact in the store, e.g. until the final disposal of the product. In each phase, the experience must be meaningful and positive for the user and fulfill aspirations and emotions. 

The experiential design emphasizes at the simplest level the folly of placing a reliable and aesthetically pleasing product in sealed shell packaging that is difficult to open. It appears to be a brand destroyer such as poor customer service, poorly written instructions, and lost peripherals such as batteries or mounting screws.

Powerlessness and customer anger cannot be part of the user experience at any level. Unfortunately, this negative touch point can occur anywhere, from misleading advertisements to poor merchandise trading to difficulties in removing products.

To have an effective experience with brands, various disciplines must be achieved. The marketing manager must be on the same page as the product designer, customer service manager, supply chain manager, and retailer. All parties must work together to achieve the same goals through the same brand strategy.

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