Many businesses can benefit from SEO(search engine optimization) if they are looking to improve their online presence and drive targeted traffic to their sites. SEO isn't known for transparency, which can make it confusing for businesses who are trying to figure out what they'll get in return for their investment.

The SEO industry has also attracted a lot of cowboys who employ "black-hat" techniques that go against the policies of Google and the other search engines. You should make sure that your SEO will be done using ethical "White Hat" techniques. For more information about SEO consultant in Dallas, you can explore this link.

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It is important to know exactly what your SEO will be doing for you and how they will provide you with measurable results. Be wary of any SEO who offers a guaranteed ranking, it is impossible to guarantee a ranking with Google or any other search engine!

On-site and Off-Site SEO

SEO takes into account factors that are both on-site and off-site. On-site SEO entails an analysis of your website. It involves looking at many factors including the site structure, use of keywords, the site's content, page loading times, and the HTML and CSS that the site is built with. 

A good SEO will start by analyzing your site and making recommendations to improve and optimize the site for both users and search engines. Off-site SEO involves creating relevant backlinks from other sites to yours.