Over the past several years email marketing has dropped in popularity with marketing directors and business owners. It has gone from being the sales investment of choice to being a second-tier business development tool. Businesspeople give several reasons for this. Many talks about how response rates have dropped over the period and how this affects the economics of email marketing.

Then there is the additional problem of email filtering as networks became more cautious about the traffic that they passed on to users. You can also buy the best email database by browsing at https://www.emaildatapro.com/

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Reluctant business owners also talk about the difficulty and expense of compiling good lists. As potential customers became more cautious about giving away their email address, lists were more difficult to build.

Data protection rules were tightened and the need for opt-ins and double opt-ins added to the complexity and costs of developing a good email list. The third major factor often quoted by marketing directors is that there was too much competition in the email marketing channel.

In every product segment there were 30-40 businesses sending regular emails and newsletters to customers, all chasing the same sale. Customers grew weary of all that bombardment and companies found it more and more difficult to generate enough content to appear fresh and original to their potential customers.

While some businesses have reduced their email marketing efforts significantly, for others it remains an essential business tool. For those who are willing to innovate and invest in email marketing, it can be a strong source of new business.