Marketing is something every small business owner knows they should do, but when they get around to it most people just don't know where to begin.
True, it can be a daunting experience to build a mini business marketing plan, and then put it into practice. It takes a bit of time and planning, and there are always costs to consider.
Simple small business marketing strategies
Don't sell your stuff: Most businesses try too hard to sell their stuff, and in fact, a much better approach is to not try to sell at all.
Most people reading this will think that's a recipe for disaster because if you don't sell anything, the business doesn't generate any revenue and profits.
Customer service Is paramount: Ask any business owner about their service levels and they'll all swear they give really good service. What they mean is they give service at a level that's about the same as their competitors. But that's never good enough to make a business stand out from the crowd.
Some of the marketing strategies have costs, but none are particularly expensive, and some of them, such as simply giving great customer service, don't really cost anything at all.
Follow these three strategies and you're almost guaranteed to see improvements in your sales and revenue, and without spending a penny on hiring a "creative" consultant or branding guru.